Currently, Taiyo Market handles products from over 20 countries.
Among them, South Asia is gradually expanding!
South Asia is an interesting region, and although people are quite familiar with eating out, there is a characteristic that people rarely eat at home (as of 2023).
What does South Asia refer to?
South Asia mainly refers to India , Sri Lanka , Pakistan , and Nepal .
However, when I think back on it, I realized that Vietnam and Thailand, and even China, Taiwan, and Korea in ancient times, were not included in my daily meals at home.
I would like to publish a paper someday, but roughly speaking, distance from Japan and product sales are proportional.
If the distance is short, the sales will be high; if the distance is far, the sales will be low.
But it will come up eventually. One such region is southern India.
There are many other products in addition to those listed here, but I can't list them all...Please check the entire store at the store 🙇♀️
The surprise product for us Taiyo Market staff is papad .
It was out of stock for a while, but when it reopened, it was out of stock again.
The secret to its popularity may be that it requires no preparation and is unusual in that it is made from beans, so if you buy a retort-packed Indian curry and mix it together, you can instantly enjoy it at home in India.
However, the customers of Taiyo Market are really too knowledgeable.
The parathas were also better than I expected. In particular, I was surprised at how popular Aloo (Japanese potato) and Gobi (Cauliflower) were! ️
Indian craft beer BIRA was more than I expected.
The main reason for this is that Belgian brewing methods and yeast meet India's clean water, making it very delicious.But globally, as a brand that supports ESPN2 and Extreme Sports like Red Bull, we have a highly sensitive customer base. I think it's also a big part of it.
As expected, products related to curry and saag paneer (spinach and cottage cheese curry) performed well from the start. It's famous, it's delicious, and...
Similarly, keema and daal types have been very popular since the beginning.
As expected, basmati rice sells very well.
You can't make Indian curry and then use Japanese rice or jasmine rice...
Another thing that I was sure about, but was different depending on the product, was the variety of biryani- related products.
Biryani mixes that are directly imported from India, with only Japanese written on the sticker on the back, and authentically made in Hyderabad... they don't sell well 😅
It's delicious, but I can't really ask the customer to use Google Translate.
Sales of organic tea from India (come to think of it, it's the real deal) and ghee are starting to show slow growth at first.
I feel like it's because of our closeness to the Ayurvedic community (I'd like to collaborate more).
In addition to the products introduced here, we also have wine, spices, legumes, sweets, chutneys, desserts, oils, and many more, but we plan to continue adding more.
South Asians, we are looking forward to seeing you! (Requests too!)
